If you want to get more solar sales and not only in the solar industry but in any industry the digital marketing has taken over totally and is making a great return on investment for business owners all over the World… IF they are using it in the right way. If you haven´t implemented digital marketing into your solar business you are missing out, big time!
Most of the times they don´t do it themselfs as it takes great knowledge in the subject of course but insted business owners hire digital marketers to do this for them.
That is also what this website is all about as we at JohnConSol.com are here to take on solar companies that are looking to make more clients and sales.
A Thing That Is Measured Can Be Controlled
You might know that you can track absolutely anything online? If you got a website you can track the amount of visitors, where they come from, how old they are, their interessts, how they found your website and so on.
This tracking can be done to anything online, not only your website. It can be done with your social media, your ad Campaign landing pages, Facebook ads, PPC, etc. You can even track an e-mail you send to see if it has been opened and if the person who opened it did click on your link to read more for example.
This stuff is absolutely priceless for a business owner!
Because things that you can track can be managed and IMPROVED. It means that you can track EVERYTHING and see what is working and not working in your online marketing efforts.
This is of course something that all the good marketers know of and take advantage off, this is also what we at JohnConSol.com do when we build out an ad campaign for your solar business. We constantly improve it as we are never satisfied even if we get great results right away. Why settle for less, right?
One Of The First Things You Need To A Website – Google Analytics
If you got a website for your business you also want to have a Google analytics account linked to your website. That way you can meassure the traffic (visitors) and see what they are doing on your site. It is absolutely free to get a Google analytics account and it isn´t hard at all to link it to your website, it ca be done in 5 minutes IF you know how to do it of course.
Important to mention: Don´t do it if you haven´t done it before, it requires you to change and insert code into your own website and also into Google analytics so get help from someone that knows how to do it.
The information that your Google analytics account provides you with is priceless for you as a business owner.
What you can do when you got it in place is to see exactly every action that the visitor takes on your website. You can example see who is visiting your website and from where, how they found it, what pages they look at, how long they stay on each and every page, where they click, etc.
You can also make your own custimizations and reports to track a lot of different things. For example, why not running a report to see what campaigns of yours are paying back the best return on investment. What content of yours is most visited and liked. When you find out what people like you can (and should) do more of that sort of content.
Set up a couple of custom reports and analyze them on a daily, weekly and monthly basis, depending on your time and capacity of course.
The insights and results from your reports you then use to measure the results of your online efforts. Then you make adjustments and improve your future digital efforts.
This is just a tiny fraction of what you can do online to improve your business and increase leads, customers and sales but it is absolutely a great way to start and something that you could manage yourself if you got the time for it of course.
Everyone know that business owners don´t have a lot of time to do “extra stuff” but most times they do it anyway 🙂
However, if you looking for help and want us to manage your digital marketing completely for you then just get in touch and we will look at what needs to be done for your business to get more solar sales. As always thank you for Reading and if you got any questions about this post we will be more than happy to answer them below.
I wish you success!
Founder of: JohnConSol.com