In this follow up post to the previous ones that goes over the topic on how to generate more solar leads and sales with digital marketing for your solar business we are going to focus on e-mail marketing. As we discoussed in the previous posts you should capture your visitors e-mail adresses when they are visiting your website (or landing page). It is very important if you want to get more leads and also get the most out of your leads.
You often see the phrase that “e-mail marketing is dead” today online, is that true?
You also see the phrase “the money is in the list” and this reffers to having an e-mail list, is that true?
Well, it could absolutely be true, yes. If you use the list in the correct way of course.
Your E-mail list
Even if you don´t need a list to make a lot of leads and clients it will absolutely help and it has a huge advantage over other digital marketing methods.
Can you guess what that advantage is?
Think about it, if you got a list of people that are interested enough to sign up to your newsletter for example. Then you have captured their e-mail list and can Contact them over and over with different offers that you might have for example.
A visitor to your website will (most likely) visit your website once and then never every visit it again. So how are you going to show them your new offer for example?
However, if the person who visited your website signed up to your e-mail list you can market to that person over and over again. Whenever you want and whatever you want.
That is the huge advantage an e-mail list got.
How to use your list
If you go to the pros in this area you will get the same answer from ALL of them. First, ALWAYS provide value and offer free gifts to your subscribers.
DO NOT present your subscriber with an offer to buy something in the first mail, do not even do that in the first 10 mails!
You need to provide value and free value to your subscriber. Why? Well, first off all you need to gain trust and then there is also a strong psycologically factor involved here. Humans tend to be able to buy from you a lot more if they feel that they have got a lot of value from you.
The absolute goals with any e-mail list is to come to the Point where your subscribers actually see you as a friend and someone they know (even if you never have meet in real life).
If you achieve this level of relationship with your subscribers you will also be very successful in your e-mail marketing efforts.
So remember: Offer as much free value to your subscribers as you can!
Tools to use
There are many different Tools that you can use to both capture e-mail adresses, set up auto-send e-mail series, track results, etc.
The most common one is Aweber followed by GetResponse. They are both paid alternatives but relatively cheap so I would recommend that you use them over the ones that are free.
If you looking for a free one that is good then I would recommend MailChimp that is free at least until you exeed a set number of subscribers.
All in all, make sure to use e-mail marketing the right way if you are going to use it, a list that is highly interested in your product or services and that also trusts, likes and kind of “know” you is gold.
It can actually be compared to have a money printer that can print you money whenever you decide to use it. So put in the time and effort needed to create this as it is a great investment for you and a great way to generate more solar leads for you and your business.
As Always, if you want to get help to be seen by your desireed audience me and my team is here for you so don´t hesitate to reach out for our help if you want to take your business to the next level.
Also, if you got any questions we are alway here to help.
Share your thoughts on this below! 🙂
I wish you success!
Founder of: JohnConSol.com