In the previous post we covered some basic understanding on how to generate more solar leads, to make more sales with your business. We also discoussed that you can track everything online, most importantly (for a solar business owner) you can track all activity that takes place on your website.
If you missed that one you can read it here.
Did you know that you can also track all activity that takes place on your social media accounts? Well, you can track those things also. Facebook, Instagram, Pinterest, Twitter, Linkedin, etc, etc.
I am going to assume that you at least are active with your solar business on one (or maybe two) of them, right?
There is huge benefit of being visible on social media for your business, it has the potential of massive exposure to billions of people as your audience.
Generate More Solar Leads – Social Media
Pretty much all solar companies and businesses are visible on social media nowadays. Most off them go with Facebook and it is easy to see why as it is first of all the most common socialmedia. It is also the one with the absolute biggest audience.
However, there are benefits joining and getting exposure on other social medias as well as you are pretty much leaving money on the table if you don´t.
I know, it is VERY time consuming to be on many social medias at the same time, and I absolutely understand if that is the reason why you are not doing it.
There is a remedy for that though, there are actually softwares and apps that allows you to post on all of them at the same time with only one click. Just imagine how much time you would save (and how much more exposure you would get!!).
The softwares that I have in mind are for example Hootsuite and Sprout Social. They both allows you to take the content of yours and distribute it on auto-pilot to multiple social media platforms of your chooice.
So only by getting those apps you have won a lot of time… and as we all know, time is money…
Track Your Social Media Visitors Activity
Just like there is a huge benefit in being able to track the activity on your website (like we talked about in our last post) there is of course also huge value in tracking the activity on your social media accounts.
What are your visitors click on? Where do they come from? How many are they? What posts do they like more? Etc.
Make sure that you take advantage of the analytic tools that are built into the social media accounts that you are active within.
When you notice that people like a certain thing, do more of it and also make tweaks here and there to improve it even more.
What Social Media Platforms Are The Best?
So, what social media platforms are the best for selling solar services and products then? This question can of course be individual, based on what you personally prefer to use. However, I would say that Facebook and Instagram are in top.
One that many forget about (but is of huge value) is YouTube. Did you know that YouTube is the second largest search Engine (by volume)?
Video marketing has a huge impact on people and it is not a wild guess that many make their final decisions before buying something after watching a video about it.
So, don´t forget about YouTube.
Another one that many often forget about is LinkedIn, it is very powerfull and without a doubt one of the most important “business to business” platforms of them all. This can be a very useful place for you to collect more solar leads.
All in all, social media is here to stay and if you aren´t visible there you are missing out on a HUGE market so don´t wait any longer before you start to take your social media effort seriously.
If you don´t got the time for it you can always hire someone to manage it all for you, but you should be able to do alot of it yourself, especially with the aps presented to you earlier in this post.
However, if you want to maximize your results and do a complete digital marketing campaign online, then please don´t hesitate to reach out to us so we can take a look and see how we can make that happen for you.
Hope you found this short post helpful and now you should have a better understanding about how to generate more solar leads with social media and what needs to be done to maximize your results and how to make you more effective.
I wish you success!
Founder of: JohnConSol.com