In this follow up post to the previous ones that goes over the topic on how to generate more solar leads and sales with digital marketing for your solar business we are going to focus on e-mail marketing. As we discoussed in the previous posts you should capture your visitors e-mail adresses when they are visiting your website (or landing page). It is very important if you want to get more leads and also get the most out of your leads.
You often see the phrase that “e-mail marketing is dead” today online, is that true?
You also see the phrase “the money is in the list” and this reffers to having an e-mail list, is that true?
Well, it could absolutely be true, yes. If you use the list in the correct way of course.